For years, schools around the country have struggled with achieving an optimal school climate. Administrators face daily challenges associated with inappropriate behavior, criminal activity, emotional disorders and parent scrutiny. Thousands of children wake up every morning scared to go to school because of persistent bullying and other alienating conduct. Suicide has now become the third-leading killer of 10 to 19-year-olds in the United States, yet only one in 10 schools have plans to prevent it.
It is clear that the school environment plays a critical role in the physical and emotional well-being of the school population. In addition to the serious health and safety risks, a poor school climate and culture greatly interferes with a student’s educational pursuits. The creation of an optimal school climate that can reduce undesirable behavior such as violence and emotional disorders, while simultaneously increasing the effectiveness of the educational process through attitude, can be an exceptional solution. This white paper will explore the advantages of the innovative concept of school branding and the specific techniques that can be utilized to achieve an optimal climate.
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