Avoiding Media Relations Disasters

white paper


For school administrators, managing a crisis can be a challenging and stressful time. An essential part of managing any critical incident in your school is communication with the public. Without successful communications with the community through media outlets, a crisis can actually worsen, resulting in you and your school being portrayed in a very bad light. This white paper focuses on the five essential components to avoiding media relation disasters. By following these steps, administrators can dramatically increase their capacity to survive a crisis, as well as instill confidence within the community in their ability to do so.

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